On-Demand Webinar: Product Line Roadmapping — Creating an Integrated, Scalable Approach

Roadmaps provide a structured visual depiction of strategy — supporting alignment and communication within and between organizations. This webinar explores how this powerful and flexible technique can be deployed efficiently in cross-functional workshops.

As we move into our second webinar in this series on product line roadmapping, you’re invited to view this on-demand session, featuring Rob Phaal from the Centre for Technology Management and Paul O’Connor, Founder and Managing Director of The Adept Group.

We’ll look at a ‘top-down’ approach that engages senior decision makers and other experts, feeding the front-end of innovation with high-quality product concepts. Participants will learn how product line roadmaps can combine with other management information systems to create an integrated, scalable approach, aligned with strategy and innovation processes in the organization.

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Learn more about the Session Leaders:

GUEST SPEAKER:

Rob Phaal joined the Centre for Technology Management at the University of Cambridge in 1997, where he conducts research in the area of strategic technology management. Particular interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of practical management tools. Rob has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development.

WEBINAR MODERATOR:

Paul O’Connor, founder and managing director of The Adept Group, has been a major force and a creative voice in the field of new product development (NPD) over the past 25 years. During this time, he has developed and implemented a number of innovative approaches to creativity, innovation, and productivity in NPD. His clients include a wide range of global companies across different industries. O’Connor also teaches a wide range of master courses and workshops and is a frequent speaker at professional organization meetings and corporate seminars. He has addressed audiences on a wide variety of topics ranging from Product Line Road Mapping to NPD portfolio analytics and optimization.

 

 

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