The PDMA Handbook of New Product Development

Handbook_1The PDMA Handbook of New Product Development
Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz
ISBN: 0-471-14189-5
Hardcover
656 pages
September 1996
US $125.00  http://www.wiley.com/


The Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets.

With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals—market analysis and segmentation, choosing and implementing the “right” development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture.

The book’s concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.

Paul O’Connor of the Adept Group is the contributing author for chapter 7 of The Handbook, entitled “Implementing a Product Development Process.”    This chapter focuses on the dynamics of implementing a “staged” and “gated” development process.

If you wish to learn more about implementing or redesigning for a streamlined phase/stage gate process, or if you simply wish to discuss new product development in general, please contact us directly.

mautic is open source marketing automation