Kenneth B. Kahn (Editor)
US $100.00 http://www.wiley.com/
The completely revised and updated “bible”of new product development.
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process–from idea generation to launch to the end of the life cycle.
This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
Paul O’Connor of the Adept Group is the contributing author for chapter 4 of The Handbook, entitled “Implementing a Full Product Development Framework” In this chapter Mr. O’Connor describes how best to design and deploy each sub-process of new product development. He covers Product Line Roadmapping, Front end concept generation, Stage Gate development process, as well as Portfolio and Pipeline management. This is a “must read” for all in charge of or responsible for improving productivity of their organization’s new product development efforts.
If you wish to learn more about “Implementing a Full Product Development Framework” or simply wish to discuss new product development in general, please contact us directly.