Strategy is one of the most overused words in business. Yet there is no question that strategy is important. When exploring the topic of “Product Line Strategies,” most managers will simply acknowledge that it exists and that it is important. Knowing the exact makeup or construct of a Product Line Strategy, however, is unclear to most managers.
This webinar explores the “Essence” of a product line strategy, a construct of three distinct components that work together to the benefit of the product line. The webinar will address why these components are critical to strategy effectiveness and how they relate directly to the creation of product line strategies and their execution roadmaps.
What is the “Essence” of a Product Line Strategy? Why is the Product Line Strategy Essence so important? How do teams develop a powerful Product Line Strategy Essence?