WHITEPAPER – An Introduction to Product Line Strategizing and Roadmapping as a Process

Focusing Product Management and Amplifying Innovation

Product Line Strategizing and Roadmapping (PLSR) is a powerful process. It is a highly flexible approach that smart managers use to coordinate and accelerate work that pulls together and creates critical insights related to a line of products. This is simple and straight-forward, yet in practice, it is also very dynamic and requires deeply thoughtful contributions.

Teams select the activities within PLSR to match the situation of the product line. Each activity is a strategic lens that helps focus knowledge gathering, business analWPInto2PLSRImage1ysis, and strategic thinking on one thing: advancing a product line.    …more.


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