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35 search results for: Jobs to be done

1

Jobs-to-be-Done – What Pioneers Get Wrong

“Fast is fine, but accuracy is everything.” — Wyatt Earp The market for getting the JTBD job done is like the Wild West. There are gunslingers and sheriffs, pioneers and hustlers. This isn’t about good guys and bad guys. Everyone want’s what’s best for JTBD and for themselves. But I use the Wild West metaphor […]

2

Jobs-to-be-Done

Also known as JTBD and Jobs Theory. This is a concept that helps product developers understand customer needs. It is based on the notion that people hire products to do a job, not buy products. And it builds upon fulfilling customer-desired outcomes. The theory is credited to Harvard Professor Clayton Christensen. It extends thoughts on […]

3

Jobs-to-be-Done and Product Line Strategy

Jobs-to-be-Done and Product Line Strategy Jobs Theory suggests people don’t buy products and services. Instead, the theory says people “hire” products and services to achieve an outcome – a job done. Recognizing how customers “hire” products helps marketers to better understand buyer decisions and choices. The “Job” ties direct to outcome measures[1]. And these measures […]

4

Jobs Theory

Jobs Theory is an abbreviated title for Jobs-to-be-Done theory which states that people hire products to do a job. Also referred to as JTBD.

6

Innovation Charters In Motion

Uniting Agile, Strategy, and Jobs-to-be-Done There’s a tug-a-war going on across three interrelated topics. Each drives superb product development. Yet the three topics act independently. The Approaches The Agile approach is found in every corner of product development. Its first mission was to uncover a new way to develop software successfully. But following its success, […]

7

Roadmapping the Roadmap

Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. There’s much to learn from roadmapping’s evolution. This is especially true for innovation management and product development in big […]

8

Single Versus Multi-Product Thinking

Single-Product and Multi-Product Thinking Learn the Difference The way we think about products, their development and management, sets the approaches for how our company operates. It forms the rules and assumptions we follow. The problem is that sticking to old-school Single-Product thinking can hamper the performance we gain from products and product lines, regardless of […]

9

Single and Multi-Product Differences

————————————— This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management.   Please contact us for more info:  CONTACT US  

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Our Looming Product Line Mess

I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]