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40 search results for: Platform-Levers

1

Platform-levers in Product Line Strategy

Platform-levers Amp Up Product Lines If you want to sound savvy in a business conversation, add the word “Platform” behind another term. Say “The blank platform.” You fill in the blank. Pick almost any term.  It’s easy, and it’ll sound impressive. That’s because the word “platform” suggests a powerful force. Unfortunately, not all that fills […]

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7 Common Mistakes About Platform-Levers

What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests.  The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]

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Single Versus Multi-Product Thinking

Single-Product and Multi-Product Thinking Learn the Difference The way we think about products, their development and management, sets the approaches for how our company operates. It forms the rules and assumptions we follow. The problem is that sticking to old-school Single-Product thinking can hamper the performance we gain from products and product lines, regardless of […]

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Single and Multi-Product Differences

————————————— This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management.   Please contact us for more info:  CONTACT US  

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Your Product Line Mess Looms Large

Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]

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Get A Grip! Why You Need Responsive Roadmapping

Figuring out product line responses to the Covid economy is like wrestling a jellyfish. As soon as you think you have the gelatin mass in a hold, it suddenly pops loose. You try again, and you get stung. Our Product Line Problem We have a big problem that goes to the root of how we […]