Agile, Jobs-to-be-Done, and Product Line Strategy are in a significant struggle. Each tool drives superb product development results, but old-school gurus didn’t design them to work with one another. Instead, they push in different directions. The key to solving the challenge and reaping extraordinary gains is to employ a powerful toolset called Innovation Charters.
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12 search results for: Product Innovation Charters
Uniting Agile, Strategy, and Jobs-to-be-Done There’s a tug-a-war going on across three interrelated topics. Each drives superb product development. Yet the three topics act independently. The Approaches The Agile approach is found in every corner of product development. Its first mission was to uncover a new way to develop software successfully. But following its success, […]
Glossary of Terms for Product Line Strategy & Roadmaps Agile Attribute Positioning Balanced Scorecard Business-Growth Portfolio Business Model Business Model Transformation Business Transformation Chain-Link Chain-Link Alignment Chain-Link Strategy Concept Feasibility Concept Generation Critical-to-Success Cultural Inertia Culture Customer-desired Outcome Decision-Making Design Thinking Digitalization Digitization Ecosystem Platform Expected Value Framework Front-end Fulcrum Full Process Architecture Governance Growth […]
An innovation charter is a target for innovation, not the innovation itself. Each charter has at least three key elements that guide teams toward forming successful and significant innovations. Good charters will either match a product line strategy or influence a strategy change to match it. Charters can be for new products, platform-levers, technology building […]
The Missing Linchpin to Product Line Strategy Most managers and executives know fast product development helps successful outcomes. There are two reasons for the push for speed. First, fast development is more efficient and less costly. And second, the sooner you launch a product, the better your competitive position. While there’s not a 100% correlation […]
The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies. I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]
Product Development Screening… is the act of selecting potential product development projects and making them active development projects. Screening is a remnant of Single Product thinking. The need for and the use of screening implies a disconnect idea creation and product realization. The alternative to screening is to invest in front-end innovation/concept targeting, using product […]
In the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it’ll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.