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69 search results for: Products in Development
RIP: Screening and Time-to-Market For decades, the mantra of product development has been “Right-Products-Right.” It’s a call to find the best projects and then carry out their development superbly. But this simple phrase leaves most managers with an enormous challenge. How do you know what “Best” means? And how can you get your organization to […]
There’s a major difference between product and product line thinking. And not knowing how to manage each differently is costing companies a lot of money. Do you know the difference between a product and a product line? I’m sure you do, but do you recognize that how you address the difference can make or break […]
In the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it’ll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.
The Missing Linchpin to Product Line Strategy Most managers and executives know fast product development helps successful outcomes. There are two reasons for the push for speed. First, fast development is more efficient and less costly. And second, the sooner you launch a product, the better your competitive position. While there’s not a 100% correlation […]
Many managers don’t recognize that every product line has a root system type that defines how the product line works. We call this the system archetype.
The key to business performance is to know where and how you want to play the game of business. Product line strategies and roadmaps are central to the answer. Learn More
A Product Line’s Flow and the Velocity of the flow are the most important focus to help improve the performance of product development and product management. Orienting on a product line’s flow demands managers to use both systems thinking and strategy coherently. Learn why product line flow and the dynamic of managing product line velocity are so important.
A focus on Product Line Velocity takes product development and management well beyond the limits of project management fixated on time to market. Learn why this dynamic measure is a crucial component of managing product lines as systems.