Flow-Products in Development
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73 search results for: Products in Development
Right-Products-Right
/0 Comments/in Blog, PLaaS/by Paul O'ConnorRIP: Screening and Time-to-Market For decades, the mantra of product development has been “Right-Products-Right.” It’s a call to find the best projects and then carry out their development superbly. But this simple phrase leaves most managers with an enormous challenge. How do you know what “Best” means? And how can you get your organization to […]
Products and Product Lines: The Difference Matters
/0 Comments/in Articles, Blog, Product Line Strategy, Roadmapping/by Paul O'ConnorThere’s a major difference between product and product line thinking. And not knowing how to manage each differently is costing companies a lot of money. Do you know the difference between a product and a product line? I’m sure you do, but do you recognize that how you address the difference can make or break […]
Noun-Based Vs Verb-Based Market Segments
/0 Comments/in Articles, Blog, JTBD, Product Line Strategy, Responsive Roadmapping/by Paul O'ConnorIn the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it’ll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.
Innovation Charters
/0 Comments/in Blog/by Paul O'ConnorThe Missing Linchpin to Product Line Strategy Most managers and executives know fast product development helps successful outcomes. There are two reasons for the push for speed. First, fast development is more efficient and less costly. And second, the sooner you launch a product, the better your competitive position. While there’s not a 100% correlation […]
