New Search

If you are not happy with the results below please do another search

62 search results for: Products in Market

1

Products and Innovation in the Covid World

Large companies have unique challenges. See why doubling down might be a bad idea. Like most people, I’ve swirled in many thoughts about our Covid-19 experience. My first instinct was to call on my strengths to address the challenges I see. And my approach was to re-visit models and techniques I’ve used with many clients. […]

3

Noun-Based versus Verb-Based Market Segments

Next Level Jobs-to-be-Done Thinking I bet you’ve never heard there’s a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope to prove that wrong. In the past, whole industries have been formed using Noun-Based segmentation. When you buy a […]

4

Single Versus Multi-Product Thinking

Single-Product and Multi-Product Thinking Learn the Difference The way we think about products, their development and management, sets the approaches for how our company operates. It forms the rules and assumptions we follow. The problem is that sticking to old-school Single-Product thinking can hamper the performance we gain from products and product lines, regardless of […]

5

Single and Multi-Product Differences

————————————— This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management.   Please contact us for more info:  CONTACT US  

6

Your Product Line Mess Looms Large

Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]

7

Rethinking The Product Line

How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]

9

The Optimist and Pessimist COVID Problem

How to Unfreeze a Product Line With Responsive Roadmapping The COVID economy created tough conditions for many product line teams. No one has ever seen uncertainty at levels like we see today. But I’ve dealt with the effects of recessions on product management and innovation. And I am surprised by one striking difference. In today’s […]

10

Our Looming Product Line Mess

I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]