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14 search results for: Value Chain

1

Innovation and Chain-link Strategies

Big companies have a special challenge when innovating. It’s that each function in the company affects the outcomes. It’s not just product development or marketing that decide the results. Other functions also matter. Yet the pressure to succeed falls to project and product management. Functions as Links in a Chain There is nothing new in the […]

4

Our Looming Product Line Mess

I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]

5

Products and Innovation in the Covid World

Large companies have unique challenges. See why doubling down might be a bad idea. Like most people, I’ve swirled in many thoughts about our Covid-19 experience. My first instinct was to call on my strengths to address the challenges I see. And my approach was to re-visit models and techniques I’ve used with many clients. […]

6

Roadmapping the Roadmap

Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. There’s much to learn from roadmapping’s evolution. This is especially true for innovation management and product development in big […]

7

Successful Yet Misdirected Innovation

The Quagmire of a Positive Innovation Culture Innovation is interesting. You must create something and win in a market to declare your work a true innovation. You seldom hear managers call an innovation bad. By definition, an innovation is successful. Someone paid money for it. And it fulfills a need. This is all good. Except […]

8

Rethinking Product Strategy

It’s surprising to see how product strategy can trip us up. It seems like every part of the topic should help us, not lead us astray. Product Strategy Problems The problem is that many managers see product strategy as the roadmap of changes to a single product. Or they view it as the roadmap for […]

9

Strategy-Essence

Pillar #1 of the PLuS Framework. It has three parts: Chain-link alignment and synergy, segmentation and positioning, and platform-levers. Each of these parts can build upon and add value to each other.

10

Platform-levers in Product Line Strategy

Platform-levers Amp Up Product Lines If you want to sound savvy in a business conversation, add the word “Platform” behind another term. Say “The blank platform.” You fill in the blank. Pick almost any term.  It’s easy, and it’ll sound impressive. That’s because the word “platform” suggests a powerful force. Unfortunately, not all that fills […]