What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests. The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]
https://adept-plm.com/wp-content/uploads/Mistakes.jpg450449Paul O'Connorhttps://adept-plm.com/adLogoColor_tagline_d.svgPaul O'Connor2019-04-09 13:14:092019-08-06 20:32:367 Common Mistakes About Platform-Levers
Jobs-to-be-Done and Product Line Strategy Jobs Theory suggests people don’t buy products and services. Instead, the theory says people “hire” products and services to achieve an outcome – a job done. Recognizing how customers “hire” products helps marketers to better understand buyer decisions and choices. The “Job” ties direct to outcome measures. And these measures […]
https://adept-plm.com/wp-content/uploads/Milkshake-JTBD.jpg450450Paul O'Connorhttps://adept-plm.com/adLogoColor_tagline_d.svgPaul O'Connor2019-04-02 14:57:452019-08-06 20:34:26Jobs-to-be-Done and Product Line Strategy
Recessions and Innovation I’ve been a Professional Innovator for years. I’ve seen many advances and had many successes. But one thing is sure; it wasn’t a smooth ride. For my younger colleagues, I pray that what I have to say is wrong. But my gut is telling me to hurry and raise the warning flag. […]
How Product Line Roadmaps Differ From Product Roadmaps And Why You Need Both A product line roadmap is a timeline graphic that communicates how a team intends to carry out a product line strategy. It shows milestones and key relationships between strategy parts. At least one platform-lever is central to most product line strategies. Teams […]
https://adept-plm.com/wp-content/uploads/map-sqaure.jpg844843Paul O'Connorhttps://adept-plm.com/adLogoColor_tagline_d.svgPaul O'Connor2019-02-26 14:09:152019-05-01 11:08:11What is a Product Line Roadmap?