Creating | Advancing | Transforming | Pivoting

Driving Performance

Products, Product Lines,
and Corporate Innovation


Product Line StrategySystems FlowResponsive Roadmapping

Adept helps medium- and large-sized companies create, improve, rejuvenate, and pivot products, portfolios, and product lines.


We are experts in Multi-Product | Product Line Strategy.

We purposely organize, apply, and teach product line-specific Strategy Formulation, Responsive Roadmapping, Innovation Management, and Product Management. Our goal is to create and maximize Product Line Systems and their flows, realizing notable gains in both the near and long term.

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We work across all technologies and markets ― leveraging tools and approaches to transform and unify information flows, workflows, and decision flows. We work with, not around, client teams.

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Our discipline and skills enable us to teach, coach, and collaborate with clients to improve and accelerate a product line’s velocity ― the time-based performance measure deliberately focused on increasing customer satisfaction and free cash flow while beating competitors.


We work side-by-side with key managers to set up and carry out successful strategy moves and pivots.

Our clients are medium and large-sized companies in all industries.

  • Manufacturing, Materials & Specialties
  • Hardware, Software & Systems Technologies
  • Life Sciences & Medical Devices
  • Instrumentation & Automation
  • Consumer Goods & Food Product
  • Healthcare & Wellness
  • Gaming & Entertainment
  • Financial Services & Insurance
  • Professional & Consumer Services


We complement your knowledge of markets, competitors, and technologies with deep insights about product line and corporate innovation, and impactful strategic moves.

Consider our support, tools, and training if you seek:

  • To build the ability and capacity to create greater platform leverage, engineer more powerful attribute positions, and drive greater customer satisfaction.
  • Corporate Innovation to create new product lines or transfer technology and approaches into existing product lines.
  • To merge, split or restructure product lines
  • To reduce complexity costs and recast life cycle stages.
Multi-Product Thinking
The Foundation: Multi-Product Thinking

Video: See why the difference between single and multi-product thinking is crucial to the performance and productivity of innovation, product development, and product management.


Download a Whitepaper

Good Product Line Strategy Matters. Here’s How to Create One

  • Learn the very essence of a good product line strategy
  • See how product lines need cross-organization roadmaps and strong business strategy linkage.


Get the Book

Paul O’Connor’s book, “The Profound Impact of Product Line Strategy,” talks straight about how to turn lackluster product lines into great ones and start superb new product line strategies from scratch.


Primer on Product Line Flow & Velocity

Video: Learn the principles of Product Line Flow and Maximizing a Product Line’s Velocity. Learn why a product line’s flow and the flow’s velocity is so important to driving performance gains. And see what it takes to transform a slow turbulent flow into a rapid laminar flow.


Our Clients Include

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