Creating | Advancing | Transforming | Pivoting

Driving Performance

Products, Product Lines,
and Corporate Innovation


Product Line StrategySystems FlowResponsive Roadmapping

Adept helps medium- and large-sized companies create, improve, rejuvenate, and pivot products, portfolios, and product lines.


We are experts in Multi-Product | Product Line Strategy.
We purposely organize, apply, and teach product line-specific Strategy Formulation, Responsive Roadmapping, Innovation Management, and Product Management. Our goal is to create and maximize Product Line Systems and their flows, realizing notable gains in both the near and long term.

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We work across all technologies and markets ― leveraging tools and approaches to transform and unify information flows, workflows, and decision flows. We work with, not around, client teams.

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Our discipline and skills enable us to teach, coach, and collaborate with clients to improve and accelerate a product line’s velocity ― the time-based performance measure deliberately focused on increasing customer satisfaction and free cash flow while beating competitors.


We work with companies across the globe. We help clients increase their customer’s satisfaction, drive greater positive cash flow, and beat their competition. Our approach is to coach and guide teams to deconstruct their product line to maintain or improve a line’s performance.

We work side-by-side with key managers to carry out successful strategy moves and pivots using critical market, technology, and innovation tools. And when needed, we help companies orchestrate transformation of entire product lines and supporting roles and responsibilities.

Our clients come from all industries.

  • Manufacturing, Materials & Specialties
  • Hardware, Software & Systems Technologies
  • Life Sciences & Medical Devices
  • Instrumentation & Automation
  • Consumer Goods & Food Product
  • Financial Services & Insurance


Adept delivers fast and notable benefits to clients – first in understanding and insights, and then in actions and results.

  • Are you in Corporate Innovation seeking to create a new product line or transfer technology and new approaches into an existing line?
  • Are you working on an existing line and seeking to transform your offerings with new technologies such as artificial intelligence, biologics, or automation?
  • Do you wish to hone your company’s ability to create new platform leverage, engineer more powerful attribute positions, and drive customer satisfaction to new levels?
  • Are you looking to merge two product lines or split an existing line?
  • Is your product line bogged down with complexity or maturity?
  • Do you need an intelligent game plan to ramp up gains from an established line or pivot that line into the future?

We help speed your gains and minimize your costs.

Multi-Product Thinking
The Foundation: Multi-Product Thinking

Video: See why the difference between single and multi-product thinking is crucial to the performance and productivity of innovation, product development, and product management.


Download a Whitepaper

Good Product Line Strategy Matters. Here’s How to Create One

  • Learn the very essence of a good product line strategy
  • See how product lines need cross-organization roadmaps and strong business strategy linkage.


Get the Book

Paul O’Connor’s book, “The Profound Impact of Product Line Strategy,” talks straight about how to turn lackluster product lines into great ones and start superb new product line strategies from scratch.


Primer on Product Line Flow & Velocity

Video: Learn the principles of Product Line Flow and Maximizing a Product Line’s Velocity. Learn why a product line’s flow and the flow’s velocity is so important to driving performance gains. And see what it takes to transform a slow turbulent flow into a rapid laminar flow.


Our Clients Include

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