Driving Product and Product Line Performance

Where and How to Play

The Where and How to Play Strategy Questions

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The key to business performance is to know where and how you want to play the game of business. Product line strategies and roadmaps are central to the answer. Learn More
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Corporate Innovation Podcast

Podcast-Corporate Innovation Productivity

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An insightful discussion with Paul O'Connor exploring Corporate Innovation Productivity, the state of the art, our struggles, and where we're headed.
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Indivisible Strategy

Indivisible Product Strategy

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Big company leadership teams must figure out how they wish to focus on "where-to-play" and "how-to-play." Strategy Indivisibility, much like a prime number, is the natural level at which further dividing or aggregating a focus and strategy becomes forced and ineffective. Learn why a product line is indivisible and how indivisible strategy unison determines business performance.
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Product Line Management

Product Line Managers need Corporate Innovation

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Some strategic moves that advance a product line are pure genius. At least that's the way outsiders see them. For example, take Apple's iMac introduction of the M1 CPU. It's genius at its best, right?
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Product Line Flow

Product Line Flow and Maximizing Its Velocity

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A Product Line's Flow and the Velocity of the flow are the most important focus to help improve the performance of product development and product management. Orienting on a product line's flow demands managers to use both systems thinking and strategy coherently. Learn why product line flow and the dynamic of managing product line velocity are so important.
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Product Line Velocity

Product Line Velocity: Moving Beyond Time-to-Market

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A focus on Product Line Velocity takes product development and management well beyond the limits of project management fixated on time to market. Learn why this dynamic measure is a crucial component of managing product lines as systems.
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Decision Flow and Product Line Strategy

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In product development, a DECISION FLOW has enormous affect on performance. Purposely improving your decision flow can boost product development. Sadly, many middle managers feel the decision flow is owned by the leadership team. They say fixing it is top management's job, not middle management's.
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Decision Flow

Noun-Based Vs Verb-Based Market Segments

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In the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it'll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.
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Innovation Charters in Motion

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Agile, Jobs-to-be-Done, and Product Line Strategy are in a significant struggle. Each tool drives superb product development results, but old-school gurus didn’t design them to work with one another. Instead, they push in different directions. The key to solving the challenge and reaping extraordinary gains is to employ a powerful toolset called Innovation Charters.
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