
Product Line Systems Management
Articles, Blog, Corporate Innovation, Innovation, JTBD, Product Line Strategy, Responsive RoadmappingThis 2-day Master Class is an in-depth and interactive learning experience exploring how to create, advance, pivot, or transform a product line… creating and carrying out an intense focus on continuous product line velocity improvement.

What’s Your Product Line’s Archetype?
Articles, Blog, Corporate Innovation, Innovation, JTBD, Product Line Strategy, Responsive RoadmappingMany managers don't recognize that every product line has a root system type that defines how the product line works. We call this the system archetype.

Noun-Based Vs Verb-Based Market Segments
Articles, Blog, JTBD, Product Line Strategy, Responsive RoadmappingIn the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it'll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.

The Where and How to Play Strategy Questions
Articles, Blog, Product Line Pivot, Product Line Strategy, Strategy, TransformationThe key to business performance is to know where and how you want to play the game of business. Product line strategies and roadmaps are central to the answer. Learn More

Podcast-Corporate Innovation Productivity
Blog, Corporate InnovationAn insightful discussion with Paul O'Connor exploring Corporate Innovation Productivity, the state of the art, our struggles, and where we're headed.

Indivisible Product Strategy
Articles, Blog, Product Line Pivot, Product Line Strategy, Strategy, TransformationBig company leadership teams must figure out how they wish to focus on "where-to-play" and "how-to-play." Strategy Indivisibility, much like a prime number, is the natural level at which further dividing or aggregating a focus and strategy becomes forced and ineffective. Learn why a product line is indivisible and how indivisible strategy unison determines business performance.

Product Line Managers need Corporate Innovation
Blog, Corporate Innovation, Product Line ManagementSome strategic moves that advance a product line are pure genius. At least that's the way outsiders see them. For example, take Apple's iMac introduction of the M1 CPU. It's genius at its best, right?

Podcast-Single Versus Multi-Product Thinking
Blog, Corporate Innovation, Multi-Product Thinking, Podcasts, Product Lines as SystemsAn insightful discussion with Paul O'Connor single product versus multi-product thinking and why it matters.


Video – Corporate Innovation and Uncertainty Flow
Blog, Corporate Innovation, PLaaSThis video blog explores Corporate Innovation and Uncertainty Flow.

Product Line Flow and Maximizing Its Velocity
Blog, PLaaS, Product Line Flow, Product Line StrategyA Product Line's Flow and the Velocity of the flow are the most important focus to help improve the performance of product development and product management. Orienting on a product line's flow demands managers to use both systems thinking and strategy coherently. Learn why product line flow and the dynamic of managing product line velocity are so important.

Product Line Velocity: Moving Beyond Time-to-Market
Blog, PLaaS, Product Line Flow, Product Line Strategy, Responsive RoadmappingA focus on Product Line Velocity takes product development and management well beyond the limits of project management fixated on time to market. Learn why this dynamic measure is a crucial component of managing product lines as systems.