Great product development and management is difficult for most organizations. It involves adjusting product lines to match an evolution of technology and market changes. At the same time it demands internal organizational changes to drive operational excellence. Sometimes, the orientations can conflict with one another. Yet somehow, every company must strive to improve their skills and abilities in this crucial subject.
Boosting product line strategies is key to great product development and management. Most top manager know this intuitively. However, what some don’t understand is what makes for product line strategies. Nor do they see how to transform poor strategies to good strategies.
When combined, product line strategizing and roadmapping create a powerful process. Smart managers use this approach to coordinate and speed up work that pulls together and creates critical insights related to a line of products. This sounds simple and straightforward, but it is dynamic and thought provoking. It focuses knowledge gathering, business analysis, and strategic thinking. And it works toward advancing a product line both economically and competitively. In a full development architecture (see diagram 1) strategizing and roadmapping form a sub-process, preceding idea creation and feasibility work.
Diagram 1: Full Architecture of New Product Development Processes
Good product line strategies and roadmaps set the stage for great product development and management. It does this linking development and project management to business strategy. It focuses innovation and aligns work across and up and down an organization. When done well, the resultant documents and roadmaps address the influences and true possibilities for a product line. This is true over both the short-term and long run.
Strategizing and Roadmapping Output
Teams using the PLuS Framework create targets for innovation the match the product line strategy. They also create a priority ranking of current and potential projects. Both the innovation targets and priority projects embed on the product line roadmap.
An important feature of product line strategizing and roadmapping is it promotes deep exploration of reality and possibility. It reveals a balance between opportunities and constraints.
Learn how Product Line Strategizing and Roadmapping can help your organization:
Build out Product Line Roadmaps that enable critical leverage and lifecycle management of product platforms
Plan and execute Product Line Roadmaps to intelligently add new technologies and attributes to your platforms that match customer needs (VoC) in critical market segments
Deliver greater value from your NPD investment by lowering development costs
Improve existing processes by connecting Product Line Strategizing and Roadmapping to front-end concept generation, portfolio management the full business strategy of the organization.