Jobs-to-be-Done and Product Line Strategy
Jobs-to-be-Done and Product Line Strategy Jobs Theory suggests people don’t buy products and services. Instead, the theory says people “hire” products and services to achieve an outcome – a job done. Recognizing how customers “hire” products helps marketers to better understand buyer decisions and choices. The “Job” ties direct to outcome measures[1]. And these measures […]
A Nasty Surprise for Many Innovation Professionals
Recessions and Innovation I’ve been a Professional Innovator for years. I’ve seen many advances and had many successes. But one thing is sure; it wasn’t a smooth ride. For my younger colleagues, I pray that what I have to say is wrong. But my gut is telling me to hurry and raise the warning flag. […]
What is a Product Line Roadmap?
How Product Line Roadmaps Differ From Product Roadmaps And Why You Need Both A product line roadmap is a timeline graphic that communicates how a team intends to carry out a product line strategy. It shows milestones and key relationships between strategy parts. At least one platform-lever[1] is central to most product line strategies. Teams […]
Product Line Pivots: Understanding Major Strategy Moves
The “Pivot” is synonymous with successful startups. Experts love to tell the stories about how pivots are the key to success. Paypal, Starbucks, and Twitter all found fortune through a pivot. And you’ll also hear business school and consulting jargon thrown at the topic. Phrases spring to mind like strategic agility and business model re-alignment. […]
