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This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management.

Single vs. Multi-Product Comparison

	Single-Product	Multi-Product
Orientation	A focus on one product or one concept at a time	A focus on sets of products, most often a product line
Future View	Seeking the next great product… relying on creative discovery, intrapreneurs and lean startups	A focus on advancing the full Product Line as a System (PLaaS).
Portfolio	Portfolio Management covers development projects only; seeks resource use optimization	Portfolio Management at the product line level includes front-end projects and other product line system projects; seeking greater Product Line Velocity
Development Focus	Fast development of MVP (minimum viable product),	Focused on the maximally synergistic platform-levers and multi-generation strategy moves
Concepts	Front end concept generation defines one potential product at a time, loose targeting	Front end driven by coherent Jobs-to-be-Done market segmentation; purposeful concept targeting
Screening	Relies on screening good product development projects from poor projects	Emphasizes creatively and strategically generating targets for innovation and then rationalizing and shaping to drive the product line.
Speed	Focus on a single product’s “Time to Market”	Focus on Product Line Velocity - Continually seeking improvement
Multi-Generational Planning	For individual products	MGPP for both products and platforms.

 

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