Frontier Master Class
An in-depth, 2-day master class — the foundation for truly exploiting AI and AI agents in the enterprise.
It’s not about automating what you do. It’s about changing what you do.
Critical Topics
The Class
This master class delivers a working understanding of product lines as complex adaptive systems — and of the Constructor, a powerful enabler that both builds the product line and holds it fit with the organization. It is the thinking that changes (almost) everything about how mid- and large-sized companies develop, manage, and grow their product lines. And it is the foundation for exploiting AI — and AI agents — for genuine advantage, rather than merely automating yesterday’s work.
Participants Learn How To…
Multi-product, complex-adaptive thinking trounces single-product thinking.
Through discussions, examples, and cases, the class explores and clarifies:
Participants come from B2B and B2C companies, high-tech to low-tech. You’ll find leaders representing many kinds of product lines — long life cycles and short, product-oriented and service-oriented, specialty and commodity. No matter the setting, the principles of product lines as complex adaptive systems, and of good strategy, apply.
Key Learnings
1
See — and manage — your product line as a complex adaptive system
2
Take up the Constructor role: hold congruency and assemblage as one motion
3
Integrate top-down business strategy and bottom-up know-how into product-line strategic moves
4
Find and release the systemic bottleneck (rarely about resource limits)
5
Surpass the limits of project and product-portfolio management
6
Define superior platform-levers, chain-link affordances, and system archetypes
7
Run the Accelerating Learning Loop to shorten lap time and raise velocity
8
Point AI and AI agents where they change the work — using ConstructorOne™ as the model
The Frontier
Most “AI for product management” amounts to automating the work you already do. This class starts somewhere else. You’ll build a deep, working grasp of the Constructor — the role in a complex adaptive product line that holds congruency (reading the system for fit) and assemblage (building it forward) as one continuous motion. Then you’ll see that role operationalized with agentic AI.
Using ConstructorOne™ as a worked example, we show how a team of AI agents runs inside the product line’s Accelerating Learning Loop — sensing fit, surfacing risk, holding portfolio memory, and shortening lap time — under real enterprise conditions. The point is not a faster version of the old operating model. It’s a different operating model — and the reason AI becomes genuinely transformative rather than merely efficient.
You’ll leave knowing where, specifically, to point AI and AI agents in a large organization: what to change, what to stop doing, and what only a Constructor-shaped operating model makes possible.
Register
For learning and sharing, we encourage at least two people per organization — per-person fees drop as your team grows. Register before the early-registration cutoff for a 10% discount (early prices shown). Class sizes are limited.
| Dates & Location | 1st Person (USD) | 2nd–4th Person (USD, each) | 5th+ Person (USD, each) | 10% Early Registration (register by) | |
|---|---|---|---|---|---|
| Sept 9–10, 2026 Ponte Vedra Beach, FL | $2,800 $2,520 early | $2,650 $2,385 early | $2,350 $2,115 early | Aug 19, 2026 | Register |
| Oct 6–7, 2026 Atlanta, GA | $2,800 $2,520 early | $2,650 $2,385 early | $2,350 $2,115 early | Sep 15, 2026 | Register |
| Nov 11–12, 2026 Orlando, FL | $2,800 $2,520 early | $2,650 $2,385 early | $2,350 $2,115 early | Oct 21, 2026 | Register |
| Jan 13–14, 2027 Ponte Vedra Beach, FL | $2,800 $2,520 early | $2,650 $2,385 early | $2,350 $2,115 early | Dec 19, 2026 | Register |
For learning and sharing, we encourage at least two people per organization. Registration fees are listed above; multi-person rates apply per additional registrant from the same company.
Payment is due before the class. We accept Visa, MasterCard, American Express, and PayPal.
Alternate participants may be substituted at no charge. Cancellations must be made at least 21 days before the class. Credit applies toward future courses; or a full refund, less a $450 fee, is mailed by check.
Master Class Leader
Founder, The Adept Group
Paul O’Connor is the founder of The Adept Group and a leading authority on product lines as complex adaptive systems. He is the author of a three-book series on product line systems management — beginning with the acclaimed The Profound Impact of Product Line Strategies: Your Guide to Highly Productive Innovation and Management (2018), continuing with Racing Change (2025), and culminating in Winning the Race: The Product Line System Constructor — Competing in the Era of AI Acceleration.
A past president of PDMA, Paul has contributed to The Handbook of New Product Development (1996, 2004) and The PDMA ToolBook (2004), and his whitepapers include “Corporate Innovation: Uncertainty Domains, Flow and Product Line Systems” (2022). His clients span organizations worldwide, across high-tech and low-tech, B2B and B2C.
The Adept Group is a leading consultancy helping companies raise product-line performance. We serve medium and large organizations worldwide — conducting diagnostics, implementations, and smart training for B2B and B2C companies across high-tech and low-tech industries.
Dates & Locations
Register online — adept-plm.com/plm-masterclass/
Get the full 4-page brochure — critical topics, key learnings, the Frontier session on the Constructor, AI, and agents, plus dates and logistics.
Atlanta | Chicago | Newark | San Diego | Seattle | Portland | Dallas | Orlando | London | Seoul | Paris | Bangkok | Boston | Ponte Vedra Beach | Shanghai
Affymetrix • Alcatel-Lucent • Altria • Amway • Arch Chemicals • Armstrong Flooring • BASF • Battelle • Blue Cross Blue Shield • Brady • Bush Brothers • Cargill • Caterpillar • Cerner • Chevron • Church & Dwight • Coca-Cola • Coinstar • Colgate-Palmolive • CR Bard • Dade Behring • Dofasco • Dow • Eaton • EI DuPont • ExxonMobil • FedEx • FPL Energy Services • GlaxoSmithKline • Goodrich • Google • Herman Miller • Hershey • Hewlett-Packard • Hollister • Honeywell • HP • Intel • J&J • Kimberly-Clark • Lubrizol • LyondellBasell • M&M Mars • Nalco • National Starch • Nova Chemical • Novartis • O.C. Tanner • Owens Corning • P&G • Pfizer • Porter-Cable • Praxair • Raytheon • Rockwell Automation • Samsung • SAP • Sara Lee • SC Johnson • Schneider Electric • Shuford Mills • Smith & Nephew • Sprint • Standard & Poors • State Farm • SunPower • Swagelok • Telefonica del Peru • Tellabs • Thermo Scientific • Timken • Uniqema • Waters Corporations • Weyerhaeuser • WR Grace
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The Adept Group also offers customized on-site delivery of this master class (NDA available). To learn more, contact workshops@adept-plm.com.
