This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management.
Single vs. Multi-Product Comparison
|A focus on one product or one concept at a time
|A focus on sets of products, most often a product line
|Seeking the next great product… relying on creative discovery, intrapreneurs and lean startups
|A focus on advancing the full Product Line as a System (PLaaS).
|Portfolio Management covers development projects only; seeks resource use optimization
|Portfolio Management at the product line level includes front-end projects and other product line system projects; seeking greater Product Line Velocity
|Fast development of MVP (minimum viable product),
|Focused on the maximally synergistic platform-levers and multi-generation strategy moves
|Front end concept generation defines one potential product at a time, loose targeting
|Front end driven by coherent Jobs-to-be-Done market segmentation; purposeful concept targeting
|Relies on screening good product development projects from poor projects
|Emphasizes creatively and strategically generating targets for innovation and then rationalizing and shaping to drive the product line.
|Focus on a single product’s “Time to Market”
|Focus on Product Line Velocity - Continually seeking improvement
|For individual products
|MGPP for both products and platforms.
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