What is Product Line Strategy?

A product line strategy lays out a coherent approach to improve competitiveness, increase customer satisfaction, and maximize income—in the near and long term. It does this by astute management of interrelated issues toward creating, selecting, designing, developing, producing, supporting, and retiring related products and services. 

Product Line Strategy genius comes from matching bundles of technologies with bundles of customer needs over time and repeatedly. And it’s about organizations carrying this out skillfully.

Managers who craft good product line strategies must think beyond single-product development and management. It demands deep exploration of multiple related products, their market segments and platform-levers. And it needs smartly orchestrated alignment across an organization. This is a leap, not a small step, for many companies and management teams. It challenges existing practices, processes, and behaviors focused on developing and managing one product at a time.

Learn more at The Profound Impact of Product Line Strategies

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