A Product Line is a set of related products that purposely boost one another, and is based on a system of parts and forces. The system uses workflows, information flows, and decision flows to manage the parts and forces purposely to create, deliver, and manage the products.

A Product Line system is a key contributor to a business. It works to improve free cash flow, drive greater customer satisfaction, and fend off competitors. The Product Line’s performance depends on how well managers create and orchestrate the interplay of the system’s parts and forces.

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