Build Stronger Product Lines!  

Is your organization running as fast as it can but can’t get in front of change and disruptions?

In The Profound Impact of Product Line Strategy renowned expert, Paul O’Connor talks straight about how to improve a product line’s performance and respond to change.

An innovation and product management consultant to some of the world’s biggest and best companies, O’Connor lays out the essence of great product line strategies. He shows how to deconstruct a product line strategy into a system of parts, and to rebuild the strategy through brilliant pivots and strategy moves.

Through description, cases, graphics, and dozens of practical examples, O’Connor shows how mid-size and large organizations realize the enormous benefits of great product line strategies.

• How to deconstruct a current strategy in light of change, whether disruptive or incremental
• How to spot poor product line strategy components and set a course to turn them around
• How to increase a product line’s contribution to a company’s growth and the business’s well-being
• How to build success into the strategy and avoid poor decisions and investments
• How to measure and redirect product line strategy execution
• How to use targeted innovation to amplify a product line’s impact
• How to use roadmaps, metrics, and software solutions to boost a product line’s performance

Product lines are only as good as organizations make them. The framework and approaches laid out here form a complete blueprint for getting the most from product lines.

If you want to respond to change and boost your product line’s performance, this book is for you.