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3 search results for: Competencies


7 Common Mistakes About Platform-Levers

What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests.  The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]


WHITEPAPER: Strategizing, Roadmapping and Executing the Product Line

This whitepaper shares an in-depth exploration of product line strategy and roadmapping. It lays out the value of product line strategies, their roadmaps, and special techniques for driving success. Topics covered include: Gaining Leverage and Strategic Advantage Building Responsive Roadmap Management Developing Platform-levers: Types, Competencies, Insights Aligning Strategies to Boost Impact Smarter Attribute Positioning Please […]