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Basic Objects / System Parts in Master Roadmap

Verb-based Market Segments 

Noun-based Market Segments 

Platform-Levers

Platform-Lever Targets (charters)

Product Innovation Targets (charters)

Concepts in Formation & Feasibility

Products in Development

Products in the Market

Technology Innovation Targets (charters)

Technology Building Blocks

Strategy Objects in Supporting Roadmaps

Objectives

Goals

Milestones

Functional Chain Links

Value Chain

Channels

Attributes

Projects

Programs

Initiatives

Competencies, Skills, and Talents