Product Line Pivots

Product Line Pivots: Understanding Major Strategy Moves

The “Pivot” is synonymous with successful startups. Experts love to tell the stories about how pivots are the key to success. Paypal, Starbucks, and Twitter all found fortune through a pivot. And you’ll also hear business school and consulting jargon thrown at the topic. Phrases spring to mind like strategic agility and business model re-alignment. […]

Innovation 4.0 and Smart Product Line Pivots

Germans declare it Industrie 4.0. The Yanks tag it as The Connected Enterprise. And the Brit’s give it the 4th Industrial Revolution moniker. Any way you slice it, it’s the future. The product development community, especially those in large organizations, don’t seem as caught up in a name. I’ve seen Innovation 2.0, 3.0, and 4.0 […]

Informing Innovation through Product Line Strategizing and Roadmapping

Innovation can drive business growth. It’s a key to every organization’s well-being. But many companies carry out innovation haphazardly. They’re more likely to count on serendipity, not strategic thinking, to drive gains from innovation. Unfortunately, management teams have little clarity on why, how, or when to advance product offerings. No wonder Harvard Professor Clayton Christensen […]

Multi-Generational Product Plans Vs. Product Line Strategies and Roadmaps

I’m often asked, “What’s the difference between Multi-generational Product Planning and Product Line Strategizing and Roadmapping?” The answer needs a short discussion. And exploring the differences and similarities is insightful. Multi-Generational Product Planning[i] (MGPP) and Product Line Strategizing and Roadmapping[ii] (PLSR) are different. But MGPP and PLSR are also closely related. To understand, let’s first […]

Product Portfolio Management – Picking Flowers in the Dark

Project prioritization is difficult. As a result, senior managers who govern portfolios often make things up as they go. Why not? Somebody must figure what’s more important and what’s not. It might as well be whoever is looking at the bubble charts. There are two big challenges with figuring out project prioritization. First, product lines […]

How to Screw Up a Product Line

When I began my career in product development a few decades ago, I simply didn’t understand how easy it is to screw up a product line. I was envious of those managers overseeing product lines. I thought managing established lines didn’t cause people to lose sleep worrying about how to develop and launch new stuff. […]

Product Versus Product Line

Roadmaps & Strategies There’s a major gap between product and product line thinking. Stop for a moment. Do you know the difference between a product and a product line? Of course, you do. A product is a single offering with attributes that deliver benefit, satisfaction, and delight to customers. A product line is a group […]

Lean Startups and Intrapreneurship Evade Core Challenges

Pick up any business publication, and you’ll see stories and articles on how organizations must innovate. The message is clear. Your organization’s health, your personal future, and our whole society depend on improving innovation. Good writing with good stories can make compelling arguments to support simple approaches. They stress helping and encouraging you to think […]