Don’t limit your potential by applying Single-Product Strategy thinking to Product Lines. The big deal is that product lines have two unique advantages over a single-product. They gain from leverage, and they gain from cross-market synergy. Strategies must…

A positive innovation culture without strategic footing can cause much damage. Even when resulting innovations appear successful, the randomness of results will negate opportunities for synergy across products. Competitors who

Multi-Product Mindset

The way we think about developing and managing products is fundamental to how our companies operate. Our mindset and thought processes form the rules and set the assumptions we follow.

Agile Buy-in

Agilists blame backlashes against the methodology on top management’s unwillingness or inability to change. It’s leadership’s fault, not Agile’s. They didn’t embrace Lean-Agile Leadership. Really?

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Learn why multi-product thinking is so important. See why the difference between single and multi-product thinking is crucial to the performance and productivity of innovation, product development, and product management.

Chain-link Strategy

In big companies, each function influences the outcome of every innovation. It’s not just product development or marketing or sales that determine the results. Other functions also matter.

Platform-Lever

Major strategy moves and pivots by deploying new Platform-levers are happening in every industry. Company after company in automobiles, medical equipment, consumer goods, services, and software are all moving forward with new Platform-levers. Should you

Verb-based Segmentation

Complementing Noun-based segmentation with Verb-based Segmentation enables teams to craft smart strategies and roadmaps for entire product lines. Verb-based segmentation is an enormously important and valuable approach that gets lost in the single-product JTBD enthusiasm that’s taken hold in nearly every company.

Responsive Roadmapping Paul O'Connore

Responsive Roadmapping: Guiding Change and Product Line Pivots
Responding to Market, Technology, and Economic Disruptions. Large businesses must work efficiently and carry out change effectively. The problem for management teams is that the practices they’ve installed…

Unless a company has infinite resources, moving resources to the “back-end” undercuts the front-end. The resource shift then causes future problems in development, demanding more back-end work. This quagmire is a systems dilemma known as the tilting effect. And while a leading systems thinker…