Product Line Flow video

Video – Product Line Flow

This short video delivers a quick primer on Product Line Flow and Maximizing Product Line Velocity. Click to Start If this video was of interest, please consider reading our Blog entitled Product Line Flow and Maximizing Its Velocity. To learn more or to discuss Product Line Flows, please contact us HERE.  

Product Line Flow

Product Line Flow and Maximizing Its Velocity

Smart Product Line Management demands a new mindset that differs from knowing how to conceptualize, develop, and manage one product at a time. Think of a product line that encompasses many products. Or it may include services or combinations of products and services. It doesn’t matter if your line is hi-tech or low tech, nor […]

The Dubious “Best Practice” Moniker

How the Halo Effect Demands Cautionary Advice about Innovation Best Practices Careful. Innovation professionals should tone down their zeal for Best Practice studies. These studies suggest you should copy best practices. If you do, your company can become high-performing, just like the best. But there are two problems. One that’s widely recognized and another that’s […]

Right-Products-Right

Right-Products-Right

RIP: Screening and Time-to-Market For decades, the mantra of product development has been “Right-Products-Right.” It’s a call to find the best projects and then carry out their development superbly. But this simple phrase leaves most managers with an enormous challenge. How do you know what “Best” means? And how can you get your organization to […]

Multi-Product Mindset

Single Versus Multi-Product Thinking

Single-Product and Multi-Product Thinking Learn the Difference The way we think about products, their development and management, sets the approaches for how our company operates. It forms the rules and assumptions we follow. The problem is that sticking to old-school Single-Product thinking can hamper the performance we gain from products and product lines, regardless of […]

Product Line Mess

Your Product Line Mess Looms Large

Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]

post-COVID growth

A New Growth Cycle? You Bet!

But it’s not just ‘more of before.’ This growth cycle won’t be a pick up from where we were before our COVID experience. We’re all dealing with major changes and disruptions. Nonetheless, growth is imminent. Get ready! Consumer demand is pent up, and the money supply is pumped up. And that’s for every major country […]

Testing Assumptions

Testing Assumptions

Assumptions May Be Your Product Line’s Enemy A curious thing is happening as we learn ways to work through and deal with the COVID disruption. It seems everyone is questioning and testing assumptions. And by that, I don’t mean only about how we work online from anywhere. I mean people are questioning foundational assumptions about […]

Product Line

Rethinking The Product Line

How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]

Covid Problem

The Optimist and Pessimist COVID Problem

How to Unfreeze a Product Line With Responsive Roadmapping The COVID economy created tough conditions for many product line teams. No one has ever seen uncertainty at levels like we see today. But I’ve dealt with the effects of recessions on product management and innovation. And I am surprised by one striking difference. In today’s […]