Jobs-to-be-Done and Product Line Strategy Jobs Theory suggests people don‚Äôt buy products and services. Instead, the theory says people ‚Äúhire‚ÄĚ products and services to achieve an outcome – a job done. Recognizing how customers ‚Äúhire‚ÄĚ products helps marketers to better understand buyer decisions and choices. The ‚ÄúJob‚ÄĚ ties direct to outcome measures. And these measures […]
Innovation can drive business growth. It‚Äôs a key to every organization‚Äôs well-being. But many companies carry out innovation haphazardly. They‚Äôre more likely to count on serendipity, not strategic thinking, to drive gains from innovation. Unfortunately, management teams have little clarity on why, how, or when to advance product offerings. No wonder Harvard Professor Clayton Christensen […]
If you‚Äôre interested in NPD and R&D portfolio management, here is an important insight:¬†Most Portfolio Management presentations discuss only development projects.¬†They do¬†not¬†show, analyze, or rationalize front-end work. Anyone new to product development might assume Portfolio Management should only be about products under development. But if that‚Äôs all, then portfolio management misses its greatest opportunity for […]
I have a simple message for everyone involved in product development. This message is especially important for PMOs. These are the manager‚Äôs responsible for analyzing project portfolios. They calculate resources and priorities to determine who should work on which projects. ‚ÄúPortfolio Balance‚ÄĚ is misguided. The problem is no one knows what the ‚Äúbalance‚ÄĚ should be. […]
Smart Product Line Strategies & Roadmaps Accounting can be as thrilling as getting teeth pulled. Cost accounting, however, is a skill product developers must get their arms around. This is the black art of calculating how much products cost to develop, make and sell. I call it a black art not because of the easily […]
Adept works with you to improve your product lines.¬† We offer world-class¬†expertise and deep experience. Our key focus areas include strategizing, innovation management, agile project management, portfolio management, and roadmap management.
latest Blog Posts
Contact Us OR CALL US TODAY