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53 search results for: Platform-Levers

41

Glossary of Terms for Product Line Strategy & Roadmaps

Glossary of Terms for Product Line Strategy & Roadmaps Agile Attribute Positioning Balanced Scorecard Business-Growth Portfolio Business Model Business Model Transformation Business Transformation Chain-Link Chain-Link Alignment Chain-Link Strategy Concept Feasibility Concept Generation Critical-to-Success Cultural Inertia Culture Customer-desired Outcome Decision-Making Design Thinking Digitalization Digitization Ecosystem Platform Expected Value Framework Front-end Fulcrum Full Process Architecture Governance Growth […]

42

Ecosystem Platform

We choose to use the term ecosystem platform to avoid confusion with product line platform-levers.  Ecosystem platforms are external to a company (it’s what a firm may offer outside the walls of the organization.)  Platform-levers are internal to an organization and specific to a product line. Ecosystem platforms are powerful marketplace levers that create value […]

43

Innovation Charter

An innovation charter is a target for innovation, not the innovation itself. Each charter has at least three key elements that guide teams toward forming successful and significant innovations. Good charters will either match a product line strategy or influence a strategy change to match it. Charters can be for new products, platform-levers, technology building […]

44

Platform-Lever

A platform-lever is a common factor that cuts across multiple products in the product line. Platform levers are internal to the company and differ from well known ecosystem platforms. A platform-lever enables leverage in the creation, production, use and/or sale of related product offerings. There are several types of platform-levers used in product line strategies. […]

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Platform-Lever Life cycle

Just like products, platform-levers progress through four life cycle stages: introduction, growth, maturity, and decline. Platform-lever actions and strategies will be different for these four different life cycle stages.

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Product Line Strategizing and Roadmap Management

The complete planning of specific product line platform-levers at a strategic and a tactical level, that is, during project planning. Key to this planning is linking value-adding technology building blocks to the platform-lever, as well as to the critical drivers in the marketplace.

47

Roadmap Recast

A change to a project on the master roadmap, without change to the strategy. For example, a recast may require changes in completion dates or product attributes being delivered. The main characteristic of this type of change is that it does not alter the Strategy-Essence. There is no change to market positioning, platform-levers, or chain-link […]

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Strategy-Essence

Pillar #1 of the PLuS Framework. It has three parts: Chain-link alignment and synergy, segmentation and positioning, and platform-levers. Each of these parts can build upon and add value to each other.

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Innovation Charters

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The Missing Linchpin to Product Line Strategy Most managers and executives know fast product development helps successful outcomes. There are two reasons for the push for speed. First, fast development is more efficient and less costly. And second, the sooner you launch a product, the better your competitive position. While there’s not a 100% correlation […]

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Understanding Great Product Line Strategy

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The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies.  I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]