Roadmapping the Roadmap

Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. There’s much to learn from roadmapping’s evolution. This is especially true for innovation management and product development in big […]

Innovation Culture

Successful Yet Misdirected Innovation

The Quagmire of a Positive Innovation Culture Innovation is interesting. You must create something and win in a market to declare your work a true innovation. You seldom hear managers call an innovation bad. By definition, an innovation is successful. Someone paid money for it. And it fulfills a need. This is all good. Except […]

Product Strategy

Rethinking Product Strategy

It’s surprising to see how product strategy can trip us up. It seems like every part of the topic should help us, not lead us astray. Product Strategy Problems The problem is that many managers see product strategy as the roadmap of changes to a single product. Or they view it as the roadmap for […]

Product Line Facts

Facts about Product Line Strategy and Roadmaps

Interested in Product Line Strategy and Roadmaps? Can you name a successful company without a powerful product line? What about a company that failed because a product line died? It’s easy to see the impact product lines have on business health. The problem is that good product line strategy gets lost in the culture of […]

Innovate Product Lines

Go Beyond Single Product Innovation Look over a few articles on innovation. Are they about innovating one product at a time or whole product lines? This is important because a product line has far more impact in business than does a single product. It’s time to think much bigger. It’s time to push full product […]

Profound Impact of Product Line Strategy

Understanding Great Product Line Strategy

The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies.  I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]

Product Line Platform-Lever

Platform-levers in Product Line Strategy

Platform-levers Amp Up Product Lines If you want to sound savvy in a business conversation, add the word “Platform” behind another term. Say “The blank platform.” You fill in the blank. Pick almost any term.  It’s easy, and it’ll sound impressive. That’s because the word “platform” suggests a powerful force. Unfortunately, not all that fills […]

Recession and Innovation

A Nasty Surprise for Many Innovation Professionals

Recessions and Innovation I’ve been a Professional Innovator for years. I’ve seen many advances and had many successes. But one thing is sure; it wasn’t a smooth ride. For my younger colleagues, I pray that what I have to say is wrong. But my gut is telling me to hurry and raise the warning flag. […]

What is a Product Line Roadmap?

How Product Line Roadmaps Differ From Product Roadmaps And Why You Need Both A product line roadmap is a timeline graphic that communicates how a team intends to carry out a product line strategy. It shows milestones and key relationships between strategy parts. At least one platform-lever[1] is central to most product line strategies. Teams […]

Product Line Pivots

Product Line Pivots: Understanding Major Strategy Moves

The “Pivot” is synonymous with successful startups. Experts love to tell the stories about how pivots are the key to success. Paypal, Starbucks, and Twitter all found fortune through a pivot. And you’ll also hear business school and consulting jargon thrown at the topic. Phrases spring to mind like strategic agility and business model re-alignment. […]