Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. Thereās much to learn from roadmappingās evolution. This is especially true for innovation management and product development in big […]
The Quagmire of a Positive Innovation Culture Innovation is interesting. You must create something and win in a market to declare your work a true innovation. You seldom hear managers call an innovation bad. By definition, an innovation is successful. Someone paid money for it. And it fulfills a need. This is all good. Except […]
Itās surprising to see how product strategy can trip us up. It seems like every part of the topic should help us, not lead us astray. Product Strategy Problems The problem is that many managers see product strategy as the roadmap of changes to a single product. Or they view it as the roadmap for […]
Interested in Product Line Strategy and Roadmaps? Can you name a successful company without a powerful product line? What about a company that failed because a product line died? Itās easy to see the impact product lines have on business health. The problem is that good product line strategy gets lost in the culture of […]
Go Beyond Single Product Innovation Look over a few articles on innovation. Are they about innovating one product at a time or whole product lines? This is important because a product line has far more impact in business than does a single product. Itās time to think much bigger. Itās time to push full product […]
The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies.Ā I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And theyāre not just for product line teams. Let me explain […]
Platform-levers Amp Up Product Lines If you want to sound savvy in a business conversation, add the word āPlatformā behind another term. Say āThe blank platform.ā You fill in the blank. Pick almost any term.Ā Itās easy, and itāll sound impressive. Thatās because the word āplatformā suggests a powerful force. Unfortunately, not all that fills […]
Recessions and Innovation Iāve been a Professional Innovator for years. Iāve seen many advances and had many successes. But one thing is sure; it wasnāt a smooth ride. For my younger colleagues, I pray that what I have to say is wrong. But my gut is telling me to hurry and raise the warning flag. […]
How Product Line Roadmaps Differ From Product Roadmaps And Why You Need Both A product line roadmap is a timeline graphic that communicates how a team intends to carry out a product line strategy. It shows milestones and key relationships between strategy parts. At least one platform-lever[1] is central to most product line strategies. Teams […]
The āPivotā is synonymous with successful startups. Experts love to tell the stories about how pivots are the key to success. Paypal, Starbucks, and Twitter all found fortune through a pivot. And youāll also hear business school and consulting jargon thrown at the topic. Phrases spring to mind like strategic agility and business model re-alignment. […]
