Product Line Velocity

Product Line Velocity Definition: This is a measure of the change, over a time period, in a product line’s position toward a product line’s objectives.  It’s the speed of the product line in getting from point A to point B relative to an objective.

For example, a product line’s free cash flow might change from $1.25USD million to $3.5USD million over a six month period. In this case, the Product Line Free Cash Flow Velocity is $4.5 USD Million per year.

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