Product Line Velocity

Product Line Velocity Definition:

A measure of the change over a time period toward a product line’s objectives and key results (OKR’s related to cash flow, customer satisfaction, and competitive position.)  The speed at which the product line’s system progresses or flows from point A (a current state) to point B (a future state) relative to specific OKR’s. Product Line Velocity combines the speed of movement with the direction of that movement.

For example, a product line’s free cash flow might change from $1.25USD million to $3.5USD million over a six month period. In this case, the Product Line Free Cash Flow Velocity is $4.5 USD Million per year.

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