Screening

Product Development Screening…

is the act of selecting potential product development projects and making them active development projects. Screening is a remnant of Single Product thinking. The need for and the use of screening implies a disconnect idea creation and product realization. The alternative to screening is to invest in front-end innovation/concept targeting, using product line strategy dimensions to define the innovation target.  Such targeting gains focus through product innovation charters.

 

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Synonyms:
Selection, Decision
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