Front-to-Back New Product Development Process Design, Deployment and Alignment

A Front-to-Back (F2B) NPD Architecture links strategy to placing successful products in the market.


The greatest impact on the set of projects underway within one sub-process is, in fact, the output from the previous sub-process. The lack of a full architecture leads to each ensuing sub-process needing to address the shortcomings of the previous sub-process. The Stage Gate (development) sub-process becomes burden with poor output from the Front-end innovation or concept development sub-process. Likewise, the concept development sub-process can be burdened by poor output from product line planning (mapping), the genesis of targets for innovations. A full, front-to-back architecture requires alignment and streamlining of all sub processes, from product strategy through production and product management.

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