Chain-Links and Product Line Strategy
In big companies, each function influences the outcome of every innovation. It’s not just product development or marketing or sales that determine the results. Other functions also matter.
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In big companies, each function influences the outcome of every innovation. It’s not just product development or marketing or sales that determine the results. Other functions also matter.
Major strategy moves and pivots by deploying new Platform-levers are happening in every industry. Company after company in automobiles, medical equipment, consumer goods, services, and software are all moving forward with new Platform-levers. Should you
Responsive Roadmapping: Guiding Change and Product Line Pivots
Responding to Market, Technology, and Economic Disruptions. Large businesses must work efficiently and carry out change effectively. The problem for management teams is that the practices they’ve installed…
A wave of change pushing product technologies and customer behaviors. And it’s forcing companies to re-tool how they create and develop new offerings. The problem is that many companies are trapped in a single product mindset, making meaningful change nearly impossible.
Learn key product line system parts and forces including platform-levers, verb-based market segments, and chain-link synergy.
Companies need to focus their digital transformations on improving their product lines’ performance. And they need to do that by focusing on each product line’s velocity. This is a big deal. Pleas take a moment to learn why!
How the Halo Effect Demands Cautionary Advice about Innovation Best Practices Careful. Innovation professionals should tone down their zeal for Best Practice studies. These studies suggest you should copy best practices. If you do, your company can become high-performing, just like the best. But there are two problems. One that’s widely recognized and another that’s […]
RIP: Screening and Time-to-Market For decades, the mantra of product development has been “Right-Products-Right.” It’s a call to find the best projects and then carry out their development superbly. But this simple phrase leaves most managers with an enormous challenge. How do you know what “Best” means? And how can you get your organization to […]