Don’t limit your potential by applying Single-Product Strategy thinking to Product Lines. The big deal is that product lines have two unique advantages over a single-product. They gain from leverage, and they gain from cross-market synergy. Strategies must…

A positive innovation culture without strategic footing can cause much damage. Even when resulting innovations appear successful, the randomness of results will negate opportunities for synergy across products. Competitors who

Agile Buy-in

Agilists blame backlashes against the methodology on top management’s unwillingness or inability to change. It’s leadership’s fault, not Agile’s. They didn’t embrace Lean-Agile Leadership. Really?

Chain-link Strategy

In big companies, each function influences the outcome of every innovation. It’s not just product development or marketing or sales that determine the results. Other functions also matter.

Verb-based Segmentation

Complementing Noun-based segmentation with Verb-based Segmentation enables teams to craft smart strategies and roadmaps for entire product lines. Verb-based segmentation is an enormously important and valuable approach that gets lost in the single-product JTBD enthusiasm that’s taken hold in nearly every company.

Responsive Roadmapping Paul O'Connore

Responsive Roadmapping: Guiding Change and Product Line Pivots
Responding to Market, Technology, and Economic Disruptions. Large businesses must work efficiently and carry out change effectively. The problem for management teams is that the practices they’ve installed…

Unless a company has infinite resources, moving resources to the “back-end” undercuts the front-end. The resource shift then causes future problems in development, demanding more back-end work. This quagmire is a systems dilemma known as the tilting effect. And while a leading systems thinker…

Product Line Entropy

Growth-induced entropy has two characteristics that managers should understand. First, it can work against your goals. Because it’s chaotic, it’s not likely to push in the direction you want. And second, when left alone, entropy always grows. You need to spot and tame entropy if you wish to avoid bad outcomes.

Product Line Innovation

The big innovation game is about entire product lines, not creatively crafting a single new product. And a good product line strategy is not just a sum of single-product strategies. There’s much more to it, so much more.

Strategy and Systems Thinking

A systems view shows us how product lines are comprised of many parts. The forces between the parts drive the product line system. Product line management’s job is to create and alter the system parts and forces to push the line forward.