Product Line Flow

A Product Line’s Flow and the Velocity of the flow are the most important focus to help improve the performance of product development and product management. Orienting on a product line’s flow demands managers to use both systems thinking and strategy coherently. Learn why product line flow and the dynamic of managing product line velocity are so important.

Product Line Velocity

A focus on Product Line Velocity takes product development and management well beyond the limits of project management fixated on time to market. Learn why this dynamic measure is a crucial component of managing product lines as systems.

In product development, a DECISION FLOW has enormous affect on performance. Purposely improving your decision flow can boost product development. Sadly, many middle managers feel the decision flow is owned by the leadership team. They say fixing it is top management’s job, not middle management’s.

Decision Flow

In the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it’ll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.

Agile, Jobs-to-be-Done, and Product Line Strategy are in a significant struggle. Each tool drives superb product development results, but old-school gurus didn’t design them to work with one another. Instead, they push in different directions. The key to solving the challenge and reaping extraordinary gains is to employ a powerful toolset called Innovation Charters.

Don’t limit your potential by applying Single-Product Strategy thinking to Product Lines. The big deal is that product lines have two unique advantages over a single-product. They gain from leverage, and they gain from cross-market synergy. Strategies must…

A positive innovation culture without strategic footing can cause much damage. Even when resulting innovations appear successful, the randomness of results will negate opportunities for synergy across products. Competitors who

Agile Buy-in

Agilists blame backlashes against the methodology on top management’s unwillingness or inability to change. It’s leadership’s fault, not Agile’s. They didn’t embrace Lean-Agile Leadership. Really?

Chain-link Strategy

In big companies, each function influences the outcome of every innovation. It’s not just product development or marketing or sales that determine the results. Other functions also matter.

Verb-based Segmentation

Complementing Noun-based segmentation with Verb-based Segmentation enables teams to craft smart strategies and roadmaps for entire product lines. Verb-based segmentation is an enormously important and valuable approach that gets lost in the single-product JTBD enthusiasm that’s taken hold in nearly every company.