Germans declare it Industrie 4.0. The Yanks tag it as The Connected Enterprise. And the Brits give it the 4th Industrial Revolution moniker. Any way you slice it, itās the future. The product development community, especially those in large organizations, donāt seem as caught up in a name. Iāve seen Innovation 2.0, 3.0, and 4.0 […]
Thereās a major difference between product and product line thinking. And not knowing how to manage each differently is costing companies a lot of money. Do you know the difference between a product and a product line? Iām sure you do, but do you recognize that how you address the difference can make or break […]
But Smart Strategy Drives Speed and Agility. āAgile execution beats strategy.ā It sounds good, but is it true? It is if you believe strategies are fixed and unresponsive to change. But itās not true if you create the right strategy made responsive to new situations. The biggest problem with strategies is that they donāt stand […]
Uniting Agile, Strategy, and Jobs-to-be-Done Thereās a tug-a-war going on across three interrelated topics. Each drives superb product development. Yet the three topics act independently. The Approaches The Agile approach is found in every corner of product development. Its first mission was to uncover a new way to develop software successfully. But following its success, […]
Big companies have a special challenge when innovating. Itās that each function in the company affects the outcomes.Ā Itās not just product development or marketing that decide the results. Other functions also matter. Yet the pressure to succeed falls to project and product management. Functions as Links in a Chain There is nothing new in the […]
The Quagmire of a Positive Innovation Culture Innovation is interesting. You must create something and win in a market to declare your work a true innovation. You seldom hear managers call an innovation bad. By definition, an innovation is successful. Someone paid money for it. And it fulfills a need. This is all good. Except […]
Itās surprising to see how product strategy can trip us up. It seems like every part of the topic should help us, not lead us astray. Product Strategy Problems The problem is that many managers see product strategy as the roadmap of changes to a single product. Or they view it as the roadmap for […]
I have a simple message for managers who oversee product development portfolios. Portfolio Balance is Misguided. The problem is no one knows what the balance must be. Instead, we make it up. Thatās right, the gurus and experts make up numbers to impress you. Portfolio balance is BS. It would seem portfolio balance should guide […]
Jobs-to-be-Done and Product Line Strategy Jobs Theory suggests people donāt buy products and services. Instead, the theory says people āhireā products and services to achieve an outcome – a job done. Recognizing how customers āhireā products helps marketers to better understand buyer decisions and choices. The āJobā ties direct to outcome measures[1]. And these measures […]
Adept-2019
