Product Line

Rethinking The Product Line

How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]

PLaaS Icon-Large

Product Line as a System – Online Master Class

How to create and shape a powerful Systems View of a Product Line. Why you need this view. And how a Systems View will drive superior performance. When change matters the most, you need an effective and powerful tool to calculate and orchestrate the change. If you’re concerned how your product line should respond to […]

Product Line Mess

Our Looming Product Line Mess

I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]