The video blog explores the big difference between Product Line Velocity and Time-to-Market And why it matters. Click to Start Product Line Velocity To learn more or to discuss Product Lines as Systems and Product Line Velocity, please contact us HERE.
This short video delivers a quick primer on Product Line Flow and Maximizing Product Line Velocity. Click to Start If this video was of interest, please consider reading our Blog entitled Product Line Flow and Maximizing Its Velocity. To learn more or to discuss Product Line Flows, please contact us HERE.
Smart Product Line Management demands a new mindset that differs from knowing how to conceptualize, develop, and manage one product at a time. Think of a product line that encompasses many products. Or it may include services or combinations of products and services. It doesn’t matter if your line is hi-tech or low tech, nor […]
RIP: Screening and Time-to-Market For decades, the mantra of product development has been “Right-Products-Right.” It’s a call to find the best projects and then carry out their development superbly. But this simple phrase leaves most managers with an enormous challenge. How do you know what “Best” means? And how can you get your organization to […]
Single-Product and Multi-Product Thinking Learn the Difference The way we think about products, their development and management, sets the approaches for how our company operates. It forms the rules and assumptions we follow. The problem is that sticking to old-school Single-Product thinking can hamper the performance we gain from products and product lines, regardless of […]
How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]
I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]