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8 search results for: Objectives and Goals

1

Understanding Great Product Line Strategy

The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies.  I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]

5

Agile Isn’t A Strategy

But Smart Strategy Drives Speed and Agility. “Agile execution beats strategy.” It sounds good, but is it true? It is if you believe strategies are fixed and unresponsive to change. But it’s not true if you create the right strategy made responsive to new situations. The biggest problem with strategies is that they don’t stand […]

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Portfolio Balance Failure

I have a simple message for managers who oversee product development portfolios. Portfolio Balance is Misguided. The problem is no one knows what the balance must be. Instead, we make it up. That’s right, the gurus and experts make up numbers to impress you. Portfolio balance is BS. It would seem portfolio balance should guide […]

7

Innovation Charters

The Missing Linchpin to Product Line Strategy Most managers and executives know fast product development helps successful outcomes. There are two reasons for the push for speed. First, fast development is more efficient and less costly. And second, the sooner you launch a product, the better your competitive position. While there’s not a 100% correlation […]

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WHITEPAPER: Powerful Product Lines Strategies

A Framework for Deconstructing and Improving Product Lines Strategies Business strategy is interesting. To many managers, business strategy seems monolithic. In reality, it wraps around many functional strategies. Supply chain management has a strategy. Sales has a strategy. Manufacturing has a strategy. Plus, companies can stress strategies for areas like brand management, engineering, information technology, […]