Product Line Management
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Date/Time
Date(s) - June 28, 2022 - June 29, 2022
All Day

Categories


In-Person June 28-29, 2022
Atlanta, GA

(near Airport)

1st Person

$2395USD

2nd – 4th Person

$2195USD

5+ Person

$1895USD

10 % Discount Before June 7, 2022


This important Master Class delivers a full understanding of how to ramp up the performance of any product line. You’ll learn the keys to high-performance product line management, innovation, and product development within mid and large-sized companies.

Participants learn how to improve and deliver powerful strategies quickly and successfully. Topics include:

  • Purposefully positioning: Against Competition and for Greater Customer Satisfaction
  • Focusing functional Roles and Responsibilities to maximize product line gains
  • Building Responsive Roadmapping capabilities
  • Targeting Impactful Innovations… not screening ideas to find innovations.
  • Amplifying Operational Effectiveness

Workshop leaders keep a sharp focus on how companies build capabilities and  gain benefits rapidly. The workshop teaches why and how.

Multi Product Systems Thinking Trounces Single Product Thinking

By attending, you’ll learn how to build and carry out powerful product line strategies. Through discussions, examples, and cases, the workshop explores and clarifies:

Platform-leversJobs-to-be-Done (Verb-base) SegmentationAttribute Positioning
GovernanceStrategy Moves, Pivots, and RecastsInnovation Charters
Strategy-EssenceCross-Organization (Chain-Link) AlignmentResponsive  Roadmapping

Participants come from B2B and B2C companies in high-tech to low-tech industries. You’ll find participants representing many product lines. Some product lines have long life cycles, others short. Some lines are product-oriented, others service-oriented. And some product lines are specialty-like, others commodity-oriented. No matter, the principles of product line as systems and good strategy apply.

Join us to learn how to:

  1. Create Good Strategies and Avoid Poor Strategies
  2. Integrate Top-down Business Strategy with your Product Line Strategy
  3. Identify and Overcome Strategy Bottleneck (seldom about resource limits)
  4. Surpass the limitations of Project and Product Portfolio Management
  5. Define Superior Platform-levers and System Archetypes
  6. Target Innovations and Strategic Moves to Maximize your Product Line Velocity
  7. Roadmap Strategic Moves via Platform-levers, Engineered Attribute Positioning, and Technology Building Blocks

June 28-29, 2022    Atlanta, GA  (near airport)

This Master Class is limited to 16 attendees.

Check out early registration discounts if available
Please email: masterclass @ adept-plm.com

1st Person

$2395USD

2nd – 4th Person

$2195USD

5+ Person

$1895USD

10 % Discount Before June 7, 2022

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