Entries by Paul O'Connor

Noun-Based versus Verb-Based Market Segments

Next Level Jobs-to-be-Done Thinking I bet you’ve never heard there’s a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope to prove that wrong. In the past, whole industries have been formed using Noun-Based segmentation. When you buy a […]

Jobs-to-be-Done – What Pioneers Get Wrong

“Fast is fine, but accuracy is everything.” — Wyatt Earp The market for getting the JTBD job done is like the Wild West. There are gunslingers and sheriffs, pioneers and hustlers. This isn’t about good guys and bad guys. Everyone want’s what’s best for JTBD and for themselves. But I use the Wild West metaphor […]

The Red Queen’s Race

Winning the Red Queen’s Race in New Product Development “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” – Lewis Carroll, Through the Looking Glass Does product development seem […]

Agile Isn’t A Strategy

But Smart Strategy Drives Speed and Agility. “Agile execution beats strategy.” It sounds good, but is it true? It is if you believe strategies are fixed and unresponsive to change. But it’s not true if you create the right strategy made responsive to new situations. The biggest problem with strategies is that they don’t stand […]

Master Class – Product Line Strategy & Roadmaps – September 17, 2019 – Newark, NJ

One-day master class for managers, directors and VP’s working in product innovation, marketing, and technology development and product management. This intensive course is designed to help organizations build, improve, and deliver powerful product line strategies. All attendees receive preparatory reading materials. Please consider attending with a colleague with whom you can discuss insights, opportunities, and […]

Innovation Charters In Motion

Uniting Agile, Strategy, and Jobs-to-be-Done There’s a tug-a-war going on across three interrelated topics. Each drives superb product development. Yet the three topics act independently. The Approaches The Agile approach is found in every corner of product development. Its first mission was to uncover a new way to develop software successfully. But following its success, […]

Agile and Strategy

The Need for Responsive Roadmapping Agile implementations have a big problem. When they bump up against an organization’s culture, progress can stop. It turns out, behaviors and practices can be a brick wall. To me, it’s humorous to hear experts say Agile’s full benefits accrue only from “transformative implementations.” They declare an organization, from top […]

Roadmapping the Roadmap

Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. There’s much to learn from roadmapping’s evolution. This is especially true for innovation management and product development in big […]

Innovation and Chain-link Strategies

Big companies have a special challenge when innovating. It’s that each function in the company affects the outcomes. It’s not just product development or marketing that decide the results. Other functions also matter. Yet the pressure to succeed falls to project and product management. Functions as Links in a Chain There is nothing new in the […]

Product Line Strategy Master Class

Newark on Sept 17, 2019 Orlando on Nov 6, 2019 The product line strategy master class is a one-day, hands-on learning event led by Paul O’Connor. Learn how to create superb product strategies and roadmaps. Put into practice a powerful approach to drive cash flow, beat competition and delight customers. MORE INFO Learn more at […]