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To separate an activity such as developing a potential component of a product line or a full line from the core business and its functional and cross-functional chain-links. The notion is to protect or insulate the activity from the standard behaviors and procedures of the organization.
A major change to the product line and its strategy that changes the Strategy-Essence. It also changes how the functional chain-links interface or work with one another. Ideally, the pivot should be proactive and done in anticipation of (or as an early response to) changing conditions. If it is done reactively or made too long […]
The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies. I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]
What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests. The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]
The “Pivot” is synonymous with successful startups. Experts love to tell the stories about how pivots are the key to success. Paypal, Starbucks, and Twitter all found fortune through a pivot. And you’ll also hear business school and consulting jargon thrown at the topic. Phrases spring to mind like strategic agility and business model re-alignment. […]
