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The Need for Responsive Roadmapping Agile implementations have a big problem. When they bump up against an organization’s culture, progress can stop. It turns out, behaviors and practices can be a brick wall. To me, it’s humorous to hear experts say Agile’s full benefits accrue only from “transformative implementations.” They declare an organization, from top […]
Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. There’s much to learn from roadmapping’s evolution. This is especially true for innovation management and product development in big […]
Go Beyond Single Product Innovation Look over a few articles on innovation. Are they about innovating one product at a time or whole product lines? This is important because a product line has far more impact in business than does a single product. It’s time to think much bigger. It’s time to push full product […]
I have a simple message for managers who oversee product development portfolios. Portfolio Balance is Misguided. The problem is no one knows what the balance must be. Instead, we make it up. That’s right, the gurus and experts make up numbers to impress you. Portfolio balance is BS. It would seem portfolio balance should guide […]
Glossary of Terms for Product Line Strategy & Roadmaps Agile Attribute Positioning Balanced Scorecard Business-Growth Portfolio Business Model Business Model Transformation Business Transformation Chain-Link Chain-Link Alignment Chain-Link Strategy Concept Feasibility Concept Generation Critical-to-Success Cultural Inertia Culture Customer-desired Outcome Decision-Making Design Thinking Digitalization Digitization Ecosystem Platform Expected Value Framework Front-end Fulcrum Full Process Architecture Governance Growth […]
Product Line Leverage Definition An advantage derived from a platform-lever and that can extend across multiple products. Leverage plays out through notably attractive product performance to development cost ratios, faster development times, and quicker market penetration. These gains have major influence on the likelihood of a product line succeeding over an array of competitive alternatives.
Agile is the term given to a set of product development principles to guide cross-functional teams as they incrementally develop new products and adapt to change. The aim is to get new or enhanced products to market quickly and cost effectively. Many companies combine agile practices with waterfall (staged) development processes.
The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies. I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]
What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests. The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]
How Product Line Roadmaps Differ From Product Roadmaps And Why You Need Both A product line roadmap is a timeline graphic that communicates how a team intends to carry out a product line strategy. It shows milestones and key relationships between strategy parts. At least one platform-lever[1] is central to most product line strategies. Teams […]
