Single and Multi-Product Differences
————————————— This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management. Please contact us for more info: CONTACT US
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————————————— This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management. Please contact us for more info: CONTACT US
Single Product Thinking is a mindset that affects product creation, development, and management. It focuses attention on one product at a time, notable disconnected from other products and forces that drive performance. It is a foundational view to many product development and management practices. It is considered “old-school.” See More HERE
Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]
But it’s not just ‘more of before.’ This growth cycle won’t be a pick up from where we were before our COVID experience. We’re all dealing with major changes and disruptions. Nonetheless, growth is imminent. Get ready! Consumer demand is pent up, and the money supply is pumped up. And that’s for every major country […]
How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]
I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]
Product Line Velocity is speed in a direction toward a line’s objectives. Speed, by itself, does not have a direction. In single product thinking, speed is the time it takes to carry out a task. The time to develop a product is a measure of speed. Velocity in product line systems thinking is the change […]
Responsive Roadmapping is an ongoing and continuous approach to modify and carry out product line strategies. It covers the creation, development and in-market management of related products and services. Responsive Roadmapping is based on upon a systems construct to product line strategy. See More on Responsive Roadmapping HERE.
How the Decision-Flow Impacts Product Development and Product Line Performance This list relates the blog Decision Flows and Product Line Strategies. Here are ten issues that arise from a poor or disjointed decision flow. Please read and comment on each. Or please add to the list. Projects are swirling in development because too much risk (technology or market) […]
