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A common factor that cuts across multiple products in the product line. It enables leverage in the creation, production, use and/or sale of related product offerings. There are several types of platform-levers used in product line strategies. They may be used by themselves (singly) or in combination with other platform-levers.
Just like products, platform-levers progress through four life cycle stages: introduction, growth, maturity, and decline. Platform-lever actions and strategies will be different for these four different life cycle stages.
Platform-levers Amp Up Product Lines If you want to sound savvy in a business conversation, add the word “Platform” behind another term. Say “The blank platform.” You fill in the blank. Pick almost any term. It’s easy, and it’ll sound impressive. That’s because the word “platform” suggests a powerful force. Unfortunately, not all that fills […]
What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests. The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]
Single-Product and Multi-Product Thinking Learn the Difference The way we think about products, their development and management, sets the approaches for how our company operates. It forms the rules and assumptions we follow. The problem is that sticking to old-school Single-Product thinking can hamper the performance we gain from products and product lines, regardless of […]
————————————— This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management. Please contact us for more info: CONTACT US
Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]
