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Major strategy moves and pivots by deploying new Platform-levers are happening in every industry. Company after company in automobiles, medical equipment, consumer goods, services, and software are all moving forward with new Platform-levers. Should you
A platform-lever is a common factor that cuts across multiple products in the product line. Platform levers are internal to the company and differ from well known ecosystem platforms. A platform-lever enables leverage in the creation, production, use and/or sale of related product offerings. There are several types of platform-levers used in product line strategies. […]
Just like products, platform-levers progress through four life cycle stages: introduction, growth, maturity, and decline. Platform-lever actions and strategies will be different for these four different life cycle stages.
What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests. The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]
Many managers don’t recognize that every product line has a root system type that defines how the product line works. We call this the system archetype.
In the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it’ll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.
The key to business performance is to know where and how you want to play the game of business. Product line strategies and roadmaps are central to the answer. Learn More
Big company leadership teams must figure out how they wish to focus on “where-to-play” and “how-to-play.” Strategy Indivisibility, much like a prime number, is the natural level at which further dividing or aggregating a focus and strategy becomes forced and ineffective. Learn why a product line is indivisible and how indivisible strategy unison determines business performance.
