This 2-day Master Class is an in-depth and interactive learning experience exploring how to create, advance, pivot, or transform a product line… creating and carrying out an intense focus on continuous product line velocity improvement.

Many managers don’t recognize that every product line has a root system type that defines how the product line works. We call this the system archetype.

Corporate Innovation Podcast

An insightful discussion with Paul O’Connor exploring Corporate Innovation Productivity, the state of the art, our struggles, and where we’re headed.

Product Line Management

Some strategic moves that advance a product line are pure genius. At least that’s the way outsiders see them. For example, take Apple’s iMac introduction of the M1 CPU. It’s genius at its best, right?


An insightful discussion with Paul O’Connor single product versus multi-product thinking and why it matters.