Living Core Principle

A foundational principle of Winning the Race (Book 3): the core of a product line system is not a stable foundation to defend, but a system to evolve and rebuild in a living and dynamic relationship with markets, technologies, and competitive archetypes. Operationally: thoroughly vetted analyses of core product lines at each quarterly review, with an interim assessment each month. Most reviews end with no change; a handful, over a year or two, end with a deep redesign — by your hand, on your schedule, not the rival’s. Introduced in Chapter 3 of Winning the Race. See also Living Core, Dynamic Assemblage.