Driving Product and Product Line Performance

Fast Product Development

The Red Queen’s Race

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Winning the Red Queen's Race in New Product Development "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" - Lewis Carroll, Through…

Agile Isn’t A Strategy

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But Smart Strategy Drives Speed and Agility. “Agile execution beats strategy.” It sounds good, but is it true? It is if you believe strategies are fixed and unresponsive to change. But it’s not true if you create the right strategy made…

Innovation Charters In Motion

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Uniting Agile, Strategy, and Jobs-to-be-Done There’s a tug-a-war going on across three interrelated topics. Each drives superb product development. Yet the three topics act independently. The Approaches The Agile approach is found in every…
Agile-Responsive-Roadmap

Agile and Strategy

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The Need for Responsive Roadmapping Agile implementations have a big problem. When they bump up against an organization’s culture, progress can stop. It turns out, behaviors and practices can be a brick wall. To me, it’s humorous to…

Roadmapping the Roadmap

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Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. There’s…
Product Line Facts

Facts about Product Line Strategy and Roadmaps

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Interested in Product Line Strategy and Roadmaps? Can you name a successful company without a powerful product line? What about a company that failed because a product line died? It’s easy to see the impact product lines have on business…

Innovate Product Lines

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Go Beyond Single Product Innovation Look over a few articles on innovation. Are they about innovating one product at a time or whole product lines? This is important because a product line has far more impact in business than does a single…

Portfolio Balance Failure

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I have a simple message for managers who oversee product development portfolios. Portfolio Balance is Misguided. The problem is no one knows what the balance must be. Instead, we make it up. That’s right, the gurus and experts make up numbers…
Lexicon of Product Line Strategy

The Lexicon of Product Line Strategy

New Words and Business Knowledge Decades ago, most MBA curriculum followed the Harvard Business School approach. Each had a capstone course called Policy, taught in the classic Socratic method. Good professors fed students cases and then used…

Innovation Charters

The Missing Linchpin to Product Line Strategy Most managers and executives know fast product development helps successful outcomes. There are two reasons for the push for speed. First, fast development is more efficient and less costly. And…
Profound Impact of Product Line StrategyAdept Group 2021

Understanding Great Product Line Strategy

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The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies.  I complement this with an easily understood lexicon. Together, the framework and lexicon are important…
Platform-lever Mistakes

7 Common Mistakes About Platform-Levers

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What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests.  The first test is whether the factor…