Product Line Strategy Blog

post-COVID growth

A New Growth Cycle? You Bet!

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But it's not just ‘more of before.’ This growth cycle won’t be a pick up from where we were before our COVID experience. We’re all dealing with major changes and disruptions. Nonetheless, growth is imminent. Get ready! Consumer demand…
Testing Assumptions

Testing Assumptions

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Assumptions May Be Your Product Line's Enemy A curious thing is happening as we learn ways to work through and deal with the COVID disruption. It seems everyone is questioning and testing assumptions. And by that, I don't mean only about…
Product Line

Rethinking The Product Line

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How to Improve Your Product Line's Performance A product line is a collection of related products. But let's be clear. There's only one reason to create and organize a set of products into a product line. It's to boost their performance. Managing…
Product Line Mess

Our Looming Product Line Mess

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I have an important and timely message for product and innovation managers. It's specifically for those who work in big companies. And I base the message on a fact I've seen validated repeatedly over my career. Here's the fact: Growing…
Product Line Velocity

Product Line Velocity: Measuring The Flow

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Product Line Velocity is speed in a direction toward a line's objectives. Speed, by itself, does not have a direction. In single product thinking, speed is the time it takes to carry out a task. The time to develop a product is a measure of…
Organic Growth

A Kodak Moment for Xerox and HP

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In the early part of the negotiations (with HP), Xerox CEO John Visentin expressed concerns that his company was out of organic growth opportunities and must either expand through an acquisition or be acquired itself. Icahn Proposed Buying…
Decision-Flow

Decision-Flow and Product Line Strategy

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A disjointed decision-flow can cause many headaches. Years ago, I stumbled on a powerful insight into product development. It came to me while working with a large enterprise software company. The job was to help set up their new software to…
Innovation 4.0

Innovation 4.0 and Smart Product Line Pivots

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Germans declare it Industrie 4.0. The Yanks tag it as The Connected Enterprise. And the Brits give it the 4th Industrial Revolution moniker. Any way you slice it, it’s the future. The product development community, especially those in large…
MGPP Multi-Generational Product PlanCopyright Adept Group 2020

Multi-Generational Product Plan (MGPP) Vs. Product Line Strategy and Roadmap

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What’s the difference between a Multi-generational Product Plan and Product Line Strategies and Roadmaps? The answer deserves a short discussion. Stick with me as I explain. The topic offers much insight into great development practices. Multi-Generational…

How to Screw Up a Product Line (and a Business)

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When I began my career in product development, I didn’t understand how easy it is to screw up a product line. I had the opposite view. I thought managers of established product lines had an easy job. They didn’t have to worry about developing…
Product vs Product LineAdept-2019

Products and Product Lines: The Difference Matters

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There’s a major difference between product and product line thinking. And not knowing how to manage each differently is costing companies a lot of money. Do you know the difference between a product and a product line? I’m sure you do,…
Noun-Verb-Based-Segments

Noun-Based versus Verb-Based Market Segments

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Next Level Jobs-to-be-Done Thinking I bet you’ve never heard there’s a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope…
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