If you are not happy with the results below please do another search
Product Line Leverage Definition An advantage derived from a platform-lever and that can extend across multiple products. Leverage plays out through notably attractive product performance to development cost ratios, faster development times, and quicker market penetration. These gains have major influence on the likelihood of a product line succeeding over an array of competitive alternatives.
Agile is the term given to a set of product development principles to guide cross-functional teams as they incrementally develop new products and adapt to change. The aim is to get new or enhanced products to market quickly and cost effectively. Many companies combine agile practices with waterfall (staged) development processes.
The Missing Linchpin to Product Line Strategy Most managers and executives know fast product development helps successful outcomes. There are two reasons for the push for speed. First, fast development is more efficient and less costly. And second, the sooner you launch a product, the better your competitive position. While there’s not a 100% correlation […]
The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies. I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]
What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests. The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]
How Product Line Roadmaps Differ From Product Roadmaps And Why You Need Both A product line roadmap is a timeline graphic that communicates how a team intends to carry out a product line strategy. It shows milestones and key relationships between strategy parts. At least one platform-lever[1] is central to most product line strategies. Teams […]
The “Pivot” is synonymous with successful startups. Experts love to tell the stories about how pivots are the key to success. Paypal, Starbucks, and Twitter all found fortune through a pivot. And you’ll also hear business school and consulting jargon thrown at the topic. Phrases spring to mind like strategic agility and business model re-alignment. […]
A Framework for Deconstructing and Improving Product Lines Strategies Business strategy is interesting. To many managers, business strategy seems monolithic. In reality, it wraps around many functional strategies. Supply chain management has a strategy. Sales has a strategy. Manufacturing has a strategy. Plus, companies can stress strategies for areas like brand management, engineering, information technology, […]
