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21 search results for: Design thinking

1

Design Thinking

Design Thinking is an approach to or method for solving problems. There are five stages in the Design Thinking method: Empathize, Define (the problem), Ideate, Prototype, and Test.

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The Covid Economy Demands a Unique Product Line Strategy Move

“We’re so afraid of financial disaster that we’re afraid to spend money to avoid financial disaster.” Most of us are just getting our arms around how bad our economic future looks. First quarter earnings are being reported, and the news is poor, even with two of the three months reflecting the pre-Covid world. Bankruptcies have […]

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Jobs-to-be-Done – What Pioneers Get Wrong

“Fast is fine, but accuracy is everything.” — Wyatt Earp The market for getting the JTBD job done is like the Wild West. There are gunslingers and sheriffs, pioneers and hustlers. This isn’t about good guys and bad guys. Everyone want’s what’s best for JTBD and for themselves. But I use the Wild West metaphor […]

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Innovation Charters In Motion

Uniting Agile, Strategy, and Jobs-to-be-Done There’s a tug-a-war going on across three interrelated topics. Each drives superb product development. Yet the three topics act independently. The Approaches The Agile approach is found in every corner of product development. Its first mission was to uncover a new way to develop software successfully. But following its success, […]

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Agile and Strategy

The Need for Responsive Roadmapping Agile implementations have a big problem. When they bump up against an organization’s culture, progress can stop. It turns out, behaviors and practices can be a brick wall. To me, it’s humorous to hear experts say Agile’s full benefits accrue only from “transformative implementations.” They declare an organization, from top […]

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Roadmapping the Roadmap

Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. There’s much to learn from roadmapping’s evolution. This is especially true for innovation management and product development in big […]

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The Lexicon of Product Line Strategy

New Words and Business Knowledge Decades ago, most MBA curriculum followed the Harvard Business School approach. Each had a capstone course called Policy, taught in the classic Socratic method. Good professors fed students cases and then used leading questions to set up deep discussions. For many students like me, the discussions taught more than we’d […]