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21 search results for: Design thinking

11

We’re Not Bouncing Back

Mid-size and Large Companies Must Quickly Pivot Product Lines and Build Responsive Roadmaps. V, U, and L are shapes that represent paths the US economy may take in our recovery from the current Covid pandemic. There’s no question about the direction of the left side of each letter. It’s been straight down and we’re waiting […]

12

Decision-Flow and Product Line Strategy

A disjointed decision-flow can cause many headaches. Years ago, I stumbled on a powerful insight into product development. It came to me while working with a large enterprise software company. The job was to help set up their new software to support product development and portfolio management. Today we call this workflow automation. The insight […]

13

Trapped in The Single-Product Mindset

Many companies have created a difficult problem for themselves. As they grew, they mastered a host of practices to innovate and launch new products. They advanced their staged-development and concept screening practices. And they developed speedy Agile and waterfall methods. Plus, they embraced a long list of creative techniques. All of this is great. At […]

15

Multi-Generational Product Plan (MGPP) Vs. Product Line Strategy and Roadmap

What’s the difference between a Multi-generational Product Plan and Product Line Strategies and Roadmaps? The answer deserves a short discussion. Stick with me as I explain. The topic offers much insight into great development practices. Multi-Generational Product Planning (MGPP) and Product Line Strategizing and Roadmapping (PLSR) are different. But they’re also closely related. To understand, […]

16

How to Screw Up a Product Line (and a Business)

When I began my career in product development, I didn’t understand how easy it is to screw up a product line. I had the opposite view. I thought managers of established product lines had an easy job. They didn’t have to worry about developing and launching new stuff. They needed only to manage pricing, promotion, and […]

17

Noun-Based versus Verb-Based Market Segments

Next Level Jobs-to-be-Done Thinking I bet you’ve never heard there’s a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope to prove that wrong. In the past, whole industries have been formed using Noun-Based segmentation. When you buy a […]

18

Innovation and Chain-link Strategies

Big companies have a special challenge when innovating. It’s that each function in the company affects the outcomes. It’s not just product development or marketing that decide the results. Other functions also matter. Yet the pressure to succeed falls to project and product management. Functions as Links in a Chain There is nothing new in the […]

19

Innovate Product Lines

Go Beyond Single Product Innovation Look over a few articles on innovation. Are they about innovating one product at a time or whole product lines? This is important because a product line has far more impact in business than does a single product. It’s time to think much bigger. It’s time to push full product […]