WHITEPAPER – Good Product Line Strategy Matters

Management teams know how technologies and markets are changing. Yet many still foundered. Could it happen to your company? I argue it could, no matter how strong the competitive advantage your company has built. Just think about Sony’s decades-long losing struggle against Samsung or GE’s faltering power turbine business. Learn how and why good Product […]

WHITEPAPER: Strategizing, Roadmapping and Executing the Product Line

This whitepaper shares an in-depth exploration of product line strategy and roadmapping. It lays out the value of product line strategies, their roadmaps, and special techniques for driving success. Topics covered include: Gaining Leverage and Strategic Advantage Building Responsive Roadmap Management Developing Platform-levers: Types, Competencies, Insights Aligning Strategies to Boost Impact Smarter Attribute Positioning Please […]