A Framework for Deconstructing and Improving Product Lines Strategies Business strategy is interesting. To many managers, business strategy seems monolithic. In reality, it wraps around many functional strategies. Supply chain management has a strategy. Sales has a strategy. Manufacturing has a strategy. Plus, companies can stress strategies for areas like brand management, engineering, information technology, […]
Stage Gate Portfolio Management? If you are interested in NPD and R&D portfolio management, here is an important insight: Most Portfolio Management discussions, presentations, and articles address only the management of those projects that are under development. To state this in terms of process management, the insight is that portfolio management focuses only on those […]
Interested in Product Line Strategies or Product Line Roadmaps? Here are eight (of many) important facts: The biggest mistake companies make regarding product line strategies is to do nothing at all. Orientation toward one-off product development seldom beats a competitor’s “proactive” multi-generation product line strategy, no matter how good innovation techniques, portfolio management, and project […]
